PBA&B GmbH
An editorial marketing site for a Berlin facility-management firm. Calm, photography-led, fully DSGVO-compliant, built as a static site with no backend or recurring CMS cost.
PBA&B GmbH manage commercial properties across Berlin. Their previous site looked like every other "Handwerker" site — bright accents, busy stock photography, cluttered service grids. The brief: a site that reads like an architecture studio, not a craftsmen catalogue.
/ The brief
Reads like an architecture studio.
No carousel widgets. No stock photography. Just real buildings, italic serif on the headline emphasis, and copy that respects the reader's time.
01 · Approach
Photography sells trust faster than copy.
In the facility-management category, decision-makers want to see the buildings, the work, the equipment. Stock photography signals "we couldn't be bothered." Real photography signals "we have a portfolio." So the site is built around imagery.
Typography stays restrained — sans for body, italic serif only on the headline emphasis. Reading flow goes vertical, no sidebars, no carousel widgets.
PBA
Palette
Cream paper, warm amber.
Stack
Plain HTML. Zero recurring cost.
- 01Static HTML & CSSNo framework, no build, no CMS — the repo is the site
- 02Vercel FreeEU edge, free tier, monthly hosting cost €0
- 03Self-hosted FontsNo Google Fonts ping — full DSGVO posture
- 04No AnalyticsZero tracking, zero cookies, no consent banner needed
Inquiries through the site
Not just WhatsApp anymore.
"We didn't want the typical Handwerker-website. Inquiries now come through the site, not just WhatsApp." — Nenad Kostic, Geschäftsführer. The category jump in presentation translated into new commercial inquiries within the first month live.
A new category position, with no recurring cost.
